The J-pop sensation BE:FIRST marks their fifth anniversary this year—having launched their career with the 2021 debut single “Gifted”—and they’re commemorating the milestone with a victorious new anthem titled “BE:FIRST ALL DAY.” Crafted by producers SKY-HI and Grant—who collaborated on the songwriting with longtime partners David Arkwright and Will Jay—the high-energy pop-rap track highlights how these Japanese icons are consistently winning and enjoying life to the fullest.

In the opening section, BE:FIRST assert their unmatched capabilities. (Lyrics sourced from the English translation.)

Unbeatable
You can't keep up, I’m moving too fast
What you find impossible, we do with ease
I'm serious, “Switch”
Our unity and pride, an inimitable style, just like this

Throughout the chorus, the group describes how they pack their schedules, yet they maintain a balanced, effortless vibe.

BE:FIRST all day
We’re making it happen
Work and play intertwined
Are you paying attention?
Keep it moving, don't hesitate
Unstoppable
Everything is smooth sailing

The second verse focuses on the group’s commitment to growth and modern relevance, which is precisely why they are now selling out stadium-sized venues.

We cannot be replicated
We cannot be anticipated
Settling for a dream that isn't ours? Never.
Evolving, learning, keeping ahead of the pack
Calling from the heights, “What’s the current trend?”
Honestly, we don't need any flashiness
With 50,000 fans waiting right in front of me

There is a touch of raw honesty in the bridge, where the members acknowledge the ridicule they faced early on. It’s safe to say those critics have gone quiet.

They mocked our ambitions
Everywhere we went
But now it’s all reality
Nobody’s laughing anymore
Release it
Let’s move
Let’s push it to the edge

The “BE:FIRST ALL DAY” visual shows the members performing in coordinated black vests and trousers. The production quality intensifies as the video progresses, culminating in surreal imagery featuring a massive UFO and whales soaring through the sky.

You can check out the full lyrics for “BE:FIRST ALL DAY”—as well as the English translation—on Genius now.